As more people use smart phones for browsing the Internet and shopping by phone or tablet, businesses find the need for a mobile strategy to complement the company website.
In 2009, the Postal Service developed USPS Mobile. This app let customers find a nearby post office, schedule a pick-up, put their mail on hold, track packages, and/or purchase postage using their smart phone. USPS Mobile is comparable to apps used by USPS’s competitors.
After consulting with a digital-mobile strategy expert and marketing analyst, the USPS Inspector General (OIG) identified ways the Postal Service could expand on its current mobile services.
In its August 31, 2015 report – Mobile Opportunities: Smart Services for Connected Consumers – the OIG offers 10 ideas. Five are concepts to enhance the current USPS Mobile and five are prospective new apps to help the Postal Service attract more customers, generate additional revenue and improve the customer service experience.