Postal Service Brand Valued at $3.6 Billion Says USPS OIG

For the first time, the USPS Office of Inspector General (OIG) has placed a value on the “brand” of the USPS. In an article published January 29, 2015, on FierceGovernment.com, the USPS OIG valued the Postal Service’s brand at $3.6 billion. Although the USPS OIG believes the USPS should “regularly evaluate its brand value,” the recent report was the first known attempt to do so. According to the USPS OIG, the USPS brand should be “measured and managed” consistently so that the USPS can derive “maximum financial value” out of its brand.

Private companies commonly attempt to value their “brands.” In that respect, the $3.6 billion claimed as the value of the USPS brand is far below those of DHL, FedEx and UPS, its primary private sector competitors in nationwide delivery service. Their brands range in value from $9 billion to $43 billion.
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